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American Medical Center Paris
Client
American Medical Center Paris
Project Type
UX/UI Design & Development
Platforms
Figma & Wordpress
Sector
International Healthcare, General Practice, Dermatologic Surgery
This project features a website designed for American Medical Center Paris, a private clinic based in Paris offering same-day medical care in English for expats, tourists, and international families. The site was developed to reflect the clinic’s professional yet accessible image, with a focus on ease of booking, service clarity, and trust-building.
The UX/UI was tailored for a multilingual audience, with attention to mobile-first performance, strong CTA placement, and clear navigation between general practice, urgent care, and minor surgical services.
As part of the visual strategy, we developed a comprehensive brand identity, including a graphic charter featuring:
– Typography pairing of VAG Rounded Next and Montserrat
– A calming and trustworthy color palette: #F3F3F3 (light neutral), #FB9E4B (energy orange), #3E5175 and #2D3A54 (professional blues)
– Photography direction focused on modern, empathetic, and clinical visuals
The design reinforces the clinic’s core values: global medical expertise, innovative diagnostics, and patient-centered care — all supported by streamlined appointment flows and a visually consistent environment.
