Ayele Empire

Ayele Empire is a bold, women-led wellness and beauty brand offering targeted, effective care products designed for intimate and body care. The brand stands out with its mission to empower women through natural, thoughtful formulas that bring comfort, confidence, and results.

For this project, I created a custom Shopify store that reflects Ayele Empire’s unique identity: feminine, modern, and empowering. We chose a pink and purple color palette to capture a soft, girly, yet confident aesthetic that aligns with the brand’s values.

Challenges & Solutions
One of the main challenges was creating a clean, user-friendly layout that could communicate both the functional benefits and the intimate nature of the products—without being too clinical or too flashy. I worked closely with the founder to strike the right tone through carefully chosen visuals, soft design elements, and clear, reassuring copy.

I also integrated a blog and FAQ section to educate customers and build trust, and ensured the mobile experience was seamless, knowing the audience primarily shops on mobile.

The result is an elegant Shopify store that feels fresh, trustworthy, and unapologetically feminine—just like the brand itself.