John Azoulay Jewels

For this jewelry brand, the goal was clear: create a seamless and elegant Shopify website that showcases their wide range of pieces—from engagement rings to bracelets and necklaces—featuring natural diamonds, lab-grown diamonds, and precious stones.

The main challenge? Managing an extensive product catalog with countless customization options while delivering a smooth and intuitive user experience. We focused on advanced filtering systems and personalized variant selections, so customers can easily browse, compare, and customize their pieces based on stone type, metal, size, and more.

Another key challenge was setting up the payment provider. Since the company is based in Israel, not all providers like Stripe or Shopify Payments were available. We had to research and integrate the most suitable solution to ensure secure, reliable transactions for both local and international customers.

The result is a refined, user-friendly e-commerce platform that makes finding and customizing the perfect jewel as easy and enjoyable as wearing it.